Hi, I’m Rachel.
Art Director with a passion for brand, nature, and design.
Creative Problem Solving & Art direction
I’m a Senior Art Director and Creative Lead with 8+ years building brands from concept to completion. I’m drawn to work that connects people to something real, whether that’s a place, a feeling, or the natural world. My background spans brand identity, illustration, motion, and print, with a belief that the best design has a point of view and a reason to exist. I grew up in Colorado and have spent my life outside, and that love of nature, detail, and craftsmanship shows up in everything I make.
What I Do Best
Concept
Every project starts with a strong idea. I dig into the brand, the audience, and the goal before anything hits the page, so the creative has direction from the start.
Craft
From illustration to motion to print, I build work that’s polished, intentional, and made to last. The details matter.
Quality
I see every project through from first sketch to final file. No handoff gaps, no dropped balls. Just clean, ready-to-go work delivered on time.
Key Skills
Art Direction
I lead creative projects from the first concept to the final deliverable, shaping the visual language and making sure every element is working together toward a clear, cohesive idea.
Illustration & Hand Craft
I create original illustrations that are detailed, intentional, and built to connect. Whether digital or traditional, I bring a personal touch to every piece.
Creative Concepts
I develop ideas that go beyond aesthetics, rooted in the brand’s story and the audience it’s trying to reach. Good concepts make the execution feel inevitable.
Visual Storytelling
I design with narrative in mind, building visuals that guide the eye, set a mood, and leave an impression.
Brand Consistency
I understand how to build and maintain a visual identity across every touchpoint, keeping things fresh without losing the thread.
Design Tools
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro), Figma, PowerPoint, and Canva.
Work Experience
Art Director & Creative Lead
RFG Designs
Contract-based engagements | 2017–Present
As the founder of RFG Designs, I built a creative consultancy from the ground up, leading brand and design work for clients across food, tech, and consumer products. I own every project from strategy and concept through final production, partnering directly with clients to shape their visual identity and bring their brand to life.
My work spans brand development, illustration, marketing campaigns, print, digital, and motion. I’ve always worked lean and scrappy, which means I know how to do a lot with a little and make it look like a lot.
Selected Work
The Mina Company
Developed brand identity and marketing materials that gave the company a cohesive, professional visual presence across print and digital touchpoints.
Ziggi’s Coffee
Art directed digital, print, and motion assets for national marketing campaigns and trade shows, building a consistent brand voice across every channel.
DexMAt
Created original digital illustrations, animations, and scalable brand templates that brought the product story to life and supported a growing content library.
Endeavor Business Media
Designed web and marketing assets across multiple editorial brands, maintaining visual consistency while adapting to the needs of different audiences and platforms.
Education
BFA – Graphic Design
Colorado State University
Minor in Spanish | Study Abroad: Costa Rica
FAA Part 107 Remote Pilot Certification
Licensed commercial drone pilot with a focus on aerial and nature photography. Actively building a creative portfolio of landscape and outdoor imagery.
Contact Me
design [at] rachelfg [dot] com
Feel free to contact me with any inquiries or questions!