Graphic Design

I have a wide range of additional work available.
Please feel free to reach out if you’d like to explore more of my projects.

Noco Homes Brochure

Designed a high-end, leave-behind brochure for potential clients, highlighting the luxury and craftsmanship of Noco Homes’ builds and designs. The project focused on a sleek, minimal aesthetic to emphasize the quality of the homes. My role encompassed creating the layout and overseeing the print production to ensure a polished, professional final product that aligns with the brand’s premium image.

Role

Design Layout & Print Production

Contribution

Contributed by creating the layout and ensuring the file was print-ready for a polished, professional result that aligns with the brand’s premium image.

DexMat

DexMat is a company with high aspirations to improve the materials used around the world. Their primary goal is to replace environmentally harmful materials such as carbon fiber, Kevlar, steel, aluminum, and copper. Galvorn, a lab-developed material, meets the criteria for replacing these traditional materials. The best part is that it is significantly cleaner and more environmentally friendly. During my time at DexMat, we focused on creating brand standards and developing strategies to promote this remarkable material.

Role

Brand Designer, Layout Design, Print Production, Packaging, Web Design, Illustration, and Motion Graphics

Contribution

Developed comprehensive brand standards for DexMats, including selecting brand colors, font treatments, layout guidelines, and logo usage rules (dos and don’ts). Designed and produced a range of marketing materials, such as web ads, event flyers, high-end product packaging, and promotional videos. Contributed to web layout and design to ensure a cohesive digital presence. Played a key role in creating the World of Galvorn project, an immersive storytelling experience that enhanced brand engagement and highlighted DexMats’ innovative products.

Butterfly Pavillion

The Butterfly Pavilion has been a key institution for invertebrate education in Colorado since 1995. With the Colorado State University biology department expanding, the Butterfly Pavilion aimed to create an impactful PowerPoint presentation that highlights the benefits of collaboration between the two organizations. My task involved refining and updating their previous PowerPoint template to give it a more professional appearance that matches their established reputation. This project also included refreshing the brochure they distribute to visitors.

Role

Layout Design, PowerPoint, and Print Production

Contribution

Created an updated PowerPoint presentation aligned with Butterfly Pavilion’s brand standards for a collaborative proposal with Colorado State University’s biology department. Designed a brochure focused on enhancing the guest experience and promoting educational initiatives, ensuring consistent branding while effectively engaging diverse audiences. Contributed by making key design choices and overseeing print production to ensure a polished final product. Additionally, updated a PowerPoint presentation to meet brand standards for a collaboration proposal with Colorado State University’s biology department.

MG Tree LLC

MG Tree LLC is a small, local tree care company that specializes in professional climbing, pruning, and branch removal. As the company rapidly expands its services, we recognized the need to establish a strong brand foundation. The owner’s passion for all things related to trees inspired us to make a tree the central element of the brand. With his experience in climbing, we aimed for a design that is both simple and recognizable. We chose calming, natural colors that convey trustworthiness while reflecting the natural world of tree care.

Role

Branding, Logo Design, and Print Production

Contribution

Laid the groundwork for the brand identity, establishing initial colors, style, and overall feel for advertisements and promotional materials. Designed the logo, brand colors, and yard signs for effective promotion, setting the foundation for future marketing efforts. Ongoing work includes expanding the brand’s visual assets and outreach materials.

Jenna Elizabeth

Jenna Elizabeth operates a Somatic Yoga Studio dedicated to creating a healthy and safe environment for her clients to address the trauma that our bodies often retain. She sought a voice for her brand that emphasizes the positivity of movement and the process of letting go. To represent this, I chose the image of a structured dandelion, highlighting its seeds that are released, as well as its movement and flexibility. We decided on a bright color palette to foster a positive feeling throughout the brand.

Role

Branding, Logo Design, and Print Production

Contribution

Developed a complete brand identity, including brand standards, logo design, and the conceptual foundation behind the brand. Established the overall look, feel, and color palette while designing swag and promotional signs to create a cohesive and memorable visual presence.

Vintage Electric Bikes

Vintage Electric Bikes (VEB) is precisely what the name suggests. The owner and creator has a passion for riding bikes, but as he got older, he wanted to design a line of bicycles that combined the classic style of vintage bikes with the modern convenience of a motor, offering the excitement of a motorcycle ride. However, the company faced significant challenges with their email campaigns.

Role

Branding, Email Design, Image Manipulation

Contribution

I was brought in to design the email campaigns for the company during the holiday season. We essentially started from scratch, as their previous emails were quite flat compared to their product offerings. The team consists of myself, an email marketer, and a copywriter. Throughout the process, we have helped VEB develop their brand and voice, as well as establish a solid design foundation for future email campaigns.

Infographics

I have worked on a variety of infographics, transforming complex data into visually engaging and easily digestible designs. Starting from simple bullet-pointed Word documents, I carefully tailor each infographic to align with the client’s needs and brand style. Whether the project demands a clean, professional look or a more vibrant and creative approach, I enjoy crafting visuals that effectively communicate key information while captivating the audience.

Role

Vector Illustrations, Data Visualization, and Layout

Interested In Seeing Or Hearing More About My Work?

Contact Me

design [at] rachelfg [dot] com

Feel free to contact me with any inquiries or questions!